Ui ux what is

See also:. UX Planet is a one-stop resource for everything related to…. UX Planet is a one-stop resource for everything related to user experience. Sign in. UX Planet. What is UI design? What is UX design? What is UI Design? UI vs. UX Planet Follow. More From Medium. Keynote Apple Download For Mac. Regent Marcuz C. How Banking app can build user trust. Adri Muhammad. Alvaro Gil. We can define the limits of UI in a much more tangible way than UX, as its focus is in the name: interfaces.

The overall effect of a sequence of interfaces—and all the less tangible parts of a product experience beyond that—make up the user experience, but UI is purely concerned with the design of individual screens or interfaces on a user's journey. They take the wireframes and add visual design to make them more usable, aesthetically appealing, and optimized for different screen sizes. Now, let's take a closer look at the typical tasks of a UI designer.

A UI designer focuses on how the colors, typography, and images of a design connect to the brand of a product. It attempts to answer the question: How can I help people achieve their goals in the simplest, most frictionless way possible? In other words, UX design is concerned with the overall user-friendliness of an entire customer journey.

UX as a category is not necessarily tied to websites. Steve Jobs famously included the experience of going to an Apple store as part of UX. Even the location had to be perfect. So how you buy a product, how you first see it—this is all important to UX. However, Jonathan sees the limits of UX in terms of product development and web design quite clearly: "UX starts with a problem and ends with a wireframe or prototype. Depending on how much you already know about design, that sentence could either clear things up or make them more confusing.

That means understanding the target audience, interviewing customers, defining user flows, and conducting user testing," says Jonathan. Let's take a look at the typical tasks of a UX designer. The combination of UX and UI shapes your entire experience of a product. According to Jonathan, these days UX design is the number one differentiator between competing products:. Some products succeed because they provide great experiences.

To illustrate the point, Jonathan uses Trainline thetrainline. Trainline is how pretty much everyone buys train tickets online in the UK. However, all the ticket options are displayed on one page.

And getting from the homepage to checkout is relatively simple. The result? A study by McKinsey also shows that design-focused companies grow in revenue twice as fast as industry benchmarks. So UX and UI design is both a competitive advantage and a massive differentiator.

Despite the differences, UX and UI are not entirely separate entities. On the contrary, both elements are crucial and work closely together to determine how a product will look and function, with each one influencing the other. Imagine you spend weeks creating a beautiful site only to realize that people can't find what they are looking for and struggle to navigate. No matter how attractive the interface is, without UX, users will become frustrated and leave your site.

On the other side, imagine you conduct user research and testing to ensure an optimal user experience, but the text on your site is so light that people can hardly read it. Recent progress in natural language processing made it possible to design smart AI-powered systems such as Amazon Alexa.

The primary interface design techniques are prototyping and simulation. UI designers create a prototype based on the requirement they have from ideation sessions and interaction specifications. Simulation is a part of validating design decisions by testing a prototype with people that represent the target audience. When conducting usability testing, the product team gives test participants a prototype and a predefined set of tasks and see what problems they face during the interaction.

User experience is the experience that a person has as they interact with a product. The term was coined by Don Norman back in the 90s when he worked at Apple. Since UX designers focus on crafting products that are easy to use and understand, the concept of user-centered design takes a central stage in UX design process.

UX design starts with conducting user research. As UX designers get this understanding, they create user personas. Personas help users see goals, desires, and limitations of target users. These understandings help them to propose design solutions that works the best for their users. The emotions users have while interacting with a product, whether negative, neutral, or positive have a tremendous impact on how users feel about the product.

The user journey, or the path that the user follows when interacting with a product, has a direct impact on user experience. To understand what makes a good experience, Aarron Walter, in his book Designing for Emotion, created a visual pyramid of users needs. This pyramid has become a reference for UX professionals on how to think and apply design decisions. The meanings of UX and UI imply that they are related design disciplines, yet they are very different in nature.

The UI design is more concerned with the visual properties of design as well as the overall feel it conveys. Have you ever spent way too long on a website looking for something simple like a direct phone line? IA is very much a behind-the-scenes discipline.

On the other hand, the front line of any digital product is the user interface. This is the part of the machine that interacts with users, like the front-of-the-house cashier who greets you at a quick-service restaurant while the cooks fulfill your order in the back.

User interface UI design encompasses everything from the accessibility and usability of a product to its graphics and typography. In UI, accessibility is about how readable and understandable the screens are. Usability encompasses things like finding the menu or the next button to click. Good UI is all about function and beauty. Customers need to be able to accomplish tasks easily and intuitively. They want to be able to figure it out on their own.

A beautifully designed site or software is a joy to use, but only if the customer can figure out how to use it.