Why station identification

Such four-letter call signs shall begin with K or W; stations west of the Mississippi River will be assigned an initial letter K and stations east of the Mississippi River will be assigned an initial letter W.

Please help us improve our site! No thank you. CFR prev next. This will allow the public to look up information on the broadcast station that is supposed to be serving them. The Federal Communications Commission requires that all television stations must run a notice to the general public throughout the day that properly identifies the station the viewers are watching.

Much like television, radio stations must also identify themselves throughout the broadcast day. Here is the breakdown:. The traditional rule, is that the ID must be run as close to the top of the hour as possible in a natural break in the programming.

The FCC has, in recent years, become much more liberal enforcing strict adherence to this requirement. The legal ID must include, in this order: 1 the call letters of the radio station, and 2 the city of license.

This is a small distinction, but an important one. In , all television stations were required to abandon their analog formats and switch to a digital broadcasting format. Additionally, digital radio is beginning to catch on in many markets. Digital broadcasting allows multiple streams of content to be broadcast on a single signal. Rules regarding digital broadcasts for radio and television can be found at 47 CFR Hybrid Radio Solution Delivers radio station streaming URL data giving automakers the ability to integrate a solution that allows users to switch from terrestrial to streaming radio broadcasts when the driver moves beyond terrestrial range.

Gracenote Radio Station ID incorporates visually recognizable branded radio station names and logos, simplifying radio station selection. Explore how our customers are using Gracenote data and technology.

All Auto Music Sports Video. Telekom Deutschland.